You provide mechanical machining for third parties and your customers they don't appreciate the quality of your work? They take for granted the punctuality of your deliveries? They take advantage of yours flexibility and availability? Do you depend on a few customers placing large orders and have no opportunity to bargain? These are solvable situations and now we explain why.
For a workshop that offers mechanical machining on behalf of third parties, the only way not to suffer this type of request from certain customers is to increase the QUANTITY.
But of what? Efforts, advertising, communications and promotions... Getting known and appreciated by new customers, or rather, by all the potential customers you can reach is the right way. If you remain dependent on the requests and rhythms of the usual 3-4 customers, you do not have the possibility to negotiate and therefore to control your own company.
So, you have to increase the quantity. Because QUANTITY contains QUALITY! The more you sow, the more you reap, in a nutshell. If not communicate externally, you can't think of finding new customers and being freer to manage your production and set your prices. They really exist so many ways you can increase the amount of your advertising:
– articles and advertising pages in sector magazines
– participation in physical and digital fairs
– presence and sharing of content on social media
– creation of corporate videos to present your company
– a new modern and effective website, built to rank on Google
– sending periodic newsletters with news and offers
– advertising campaigns on Google
- More…
The answer is yes. There are many digital and traditional marketing agencies that can help a metalworking shop understand where to start from to increase the quality and quantity of its promotion. Metalworking Marketing it's the agency SPECIALIZED in the metalworking sector and who can support you in analyzing your situation and in creating the right promotion strategy.
And then there is DGItalMecShow, the Permanent Digital Metalworking Fair, which offers the opportunity to expand the promotion, of course, but also puts in direct contact with buyers and purchasing managers of companies that purchase mechanical machining. Would you like to know more?
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