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International Permanent Digital Fair of Metalworking

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Obtaining ideal orders and suitable orders for your metalworking company: here's how to do it

Get ideal orders

For a company specializing in the production of mechanical components or the provision of industrial solutions, being able to intercept i right customers and getting ideal orders is fundamental. In fact, companies often interface with clients whose requests cannot be satisfied because they are not aligned with the actual company production capacity.

In many cases, this translates into a waste of time and resources for both companies and customers.

To attract orders be it aligned compared to the company production and ensure that the specifics of the project are understood, it is therefore very important to be able to to communicate clearly areas of specialization of the company, the type of production capacity, the favorite lots, the materials most processed.

But how can a metalworking company obtain ideal orders, in line with its production capacity? Here are some suggestions:

  1. Clearly define your offering: in order to obtain orders in line with the company's production capacity, it is essential to communicate clearly what your company is capable of producing (ideal order) in terms of quantity, materials used, labor and machinery available.
  2. Identify your target audience: once you have communicated your production capacity, you will need to identify your ideal market according al kind of service you offer and adapt your offer to the needs of your potential customers. If your company deals with manufacturing high-tech components for the aerospace sector, you will have to take care of intercepting sector operators by communicating, for example, possession of the AS 9100 certification which attests to your company's ability to offer services to the industry aerospace.

Once you have determined the ideal order and the target market of your company...

  1. Communicate actively with your customers: to reach new qualified customers, it will be important to communicate the company offer to them, through your sales representatives, with telephone calls cold and newsletter. Each of these channels is functional to arouse the interest of a potential client, reach a wider audience and underline what contribution your company can make in specific projects that require mechanical supplies or services.
  2. Harness the potential of digital marketing: Having a website updated, able to adequately communicate your offer, and be present on various occasions social channels (LinkedIn, Facebook, Instagram) will allow your company to showcase its products, projects and skills to a potentially very large audience, helping to build a solid brand image and differentiate from the competition.
  3. Consider attending the digital fair: participating in the digital fair can concretely help you acquire new customers interested in your company's production capacity, but also in raggiungere clients coming from all over the world, quickly. In fact, the virtual experience can help you to exhibit products, workings e services in a more concrete way, giving your potential customers the opportunity to learn more about your services and to communicate directly with you, if interested in your offer.

Therefore, obtaining ideal orders, in line with the company's production capacity, is possible: just identify your reference market and communicate in a clear, constant and targeted way what your company is capable of producing, also taking advantage of the opportunity to participate in a digital fair: the fastest and most functional online means to intercept new potential qualified customers interested in your offer.

You might also be interested in: Tell us your ideal order >

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