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LinkedIn for the metalworking sector: how to increase the customer network and company visibility

LinkedIn for the metalworking sector: how to broaden the customer network and company visibility

for metalworking companies they want promote products and services it's important to be also present online. With a stand in the Digital Fair you can start taking the first steps towards effective online promotion, but we would like to suggest you others too actions to be implemented for get a good positioning in digital.

For example, creating a LinkedIn profile company designed to talk to the operators of metalworking sector it can represent a plus for companies that want to network and publish updates, including those regarding their stand on DGItalMecShow!

In fact, LinkedIn was created to meet the needs of professionals and is very functional when it comes to generate new collaborations o Required Knowledge di machining and sales!

If you're thinking about creating a business LinkedIn profile, here are some of our recommendations:

  • Create a profile suited to your target: develop a Company Profile well designed on LinkedIn, thought for to communicate with those who work in metalworking sector, è essential to expand the online visibility of your company and make you raggiungere an audience more vast of qualified customers. Include a profile picture with your company logo along with information Detailed about the company, the sectors of interest, tip and/or cutting operations offered services to customers. Also there sharing di reviews from your customers can be a means effective for to drive other clients interested in the type of industrial supplies offered by your company a choose i your services consciously.

  • Design an editorial plan: Once you have created your company profile, it is important share post Office, articles of interest e updates relating to the company and not only to the metalworking sector to attract the attention of new customers, But also for to demonstrate specifically the gained competence in the field. L'interaction of users and potential customers with your content, through comments or reactions, will help improve your visibility among operators in the sector and to help you obtain a better online positioning.

LinkedIn for the metalworking sector: an essential resource for networking

  • Use keywords: the use of keyword specific to your industry in the posts and updates published on your company page will help you raggiungere new clients o business partners and to let them discover you. The hashtag allow to the LinkedIn algorithm di precisely identify the better content of yours post need show them in the feed of identification with interest Business similar. This is essential to establish contacts with customers and business partners who are in line with your offer but, above all, to avoid di Required Knowledge of estimate not relevant.

  • Join industry groups: LinkedIn hosts numerous industry groups dedicated to metalworking. Participate actively at threads within these groups is important to create new networks of connections but also to keep up to date on industry trends. Another action to take concerns the monitoring regulate the Required Knowledge di connection coming soon, as making connections with company executives and technicians on LinkedIn is more accessible than other channels and can open doors to new interesting collaboration opportunities.

LinkedIn it is a social channel that offers very many opportunity to the metalworking sector which they want to stand out also on online platforms. Promoting your company in a targeted and appropriate manner, including on social media, will allow you to create a network of significant connections, spread your brand and promote your offer among sector operators.

It's important for metalworking companies exploit the presence in Digital Fair, but also use i social media, for reach theirs commercial purposes. We suggest you start like this: stand at the fair and company page on LinkedIn.

You may also be interested in: Digital metalworking fair: why invest in 2023? >

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