With the advent of digitization and the development of industry 4.0, we are witnessing a real one digital transformation also in the field of trade fairs: The Digital Fair has arrived.
If it is true that direct encounters with the customer, as well as word of mouth, are still essential for building solid relationships with potential business partners, it is also true that it is not always possible to participate in face-to-face events and this can sometimes preclude closing interesting contracts or starting new partnerships.
Therefore, if on the one hand the traditional sector fairs offer, in a few days, a direct experience between companies and customers, on the other hand the digital fairs, while not allowing a direct experience between clients and service providers, they allow for shorten distances geographical and logistic, facilitating in fact themeeting from question e offering.
You don't have to chooseHowever, it is possible to integrate the two experiences together.
Digital fairs certainly represent a new frontier for the engineering industry: the DgItalMecShow for example, with its high degree of accessibility, is demonstrating that the future of fairs is digital: lower costs, larger audience, more efficient search experience.
And would you like to participate as an exhibitor in our Digital Fair? Fill out the form below
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