In metalworking sector is known as the Word of mouth is an element crucial both in the field of sales and for the growth of a company. Word of mouth has always involved a large number of companies, yes they exchange contacts e providersthus fueling the expansion of the engineering sector in Italy. The question is: in 2023, is it enough to rely only on word of mouth to sell?
If you are the owner of a metalworking shop and you rely only on word of mouth to get new contacts, you should really read this article and the new ideas we are about to give you.
A preview? It's time to unleash the full potential of digital marketing!
Digital marketing and word of mouth among agents and salespeople are two distinct approaches to promoting your products or services. Both can be effective, but have different characteristics and benefits.
1. Il digital marketing it relies on using digital channels such as social media, content marketing, and online advertising to reach a large audience of potential customers. One of the main characteristics of digital marketing is the possibility of raggiungere a wide audience quickly and low price. Through digital platforms, companies can create relevant content and engaging for attract the attention of public e promote own products or services.
A distinctive benefit of digital marketing is the ability to to monitor and measure theeffectiveness of campaigns through analytical tools. Companies can collect data on the results of their digital initiatives, such as the number of views, clicks or conversions. This information allows companies to evaluate the effectiveness of their own strategy and make any improvements.
2. On the other hand, the Word of mouth between agents and salesmen is based on personal relationships and direct recommendations between professionals in the sector. This strategy is based on confidence reputation of operators industry, who share product information, quality, reputation, reliability, services with your colleagues or contacts in the professional network. Word of mouth can be especially effective in industries where trust and credibility are paramount, such as in the metal industry.
Word of mouth between agents and salespeople is based on evidence direct gods professionals in the sector and on personal experiences. Therefore, reputation and trust are fundamental to the success of this strategy.
Let's analyze a series of basic strategies of digital marketing. Think, for example, how much a website modern and well placed on Google can make a difference to you. This will be your virtual business card, through which you can present your advantages and speak directly with your reference sectors. A digital place where you can be found and evaluated by potential customers who are looking for your work or supplies. You will be easily traceable, and you will have the option to increase yours visibility e credibility in the field.
What if we told you that you can attend a trade show without having to move your entire company? In fact, there are digital fairs, which offer you the possibility of to exhibit yours products e services to a large audience of potential customers, without the necessity of expensive physical stands. Exhibit your offer, do networking and brand new agreements, all with simple click.
And then there are the social media: exploit them for connect with your public, creating an online community of loyal customers and enthusiasts. With engaging communications and by creating behind-the-scenes photos and videos of your workshop, you'll build a solid and compelling digital presence.
In conclusion, both digital marketing and the word-of-mouth strategy between agents and sector salesmen can be effective in promoting your workshop.
However, it is important to evaluate the context and specific goals of the company for to determine as strategy is more fitting. Digital marketing offers broad visibility, even abroad, and the possibility of monitoring results in detail, while word of mouth is based on personal relationships and mutual trust between professionals in the sector and the closest market.
Our advice is to combine the two promotion strategies. Don't limit yourself to just word of mouth: update your commercial strategy and start exploring the growth opportunities that digital can give you!
You may also be interested in: Digital fair vs traditional fair: new horizons for the engineering industry >
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