Some of the main B2B marketing strategies businesses use today are creating social media content (95%), creating blog posts or short articles (89%), sending newsletters via email (81 %), organizing in-person events (73%), publishing videos (71%) (Content Marketing Institute, 2020).

19% of B2B companies consider in-person events the most effective strategy for getting leads. In-person events have also been effective in converting leads for 25% of B2B companies. (Content Marketing Institute, 2020)

However, these data refer to the pre-COVID B2B world.

79% of B2B marketers say sending email is the most effective channel for generating demand (Demand Gen, 2018). While we are still on the subject of content marketing, it would seem that while using this channel a lot, several companies are not able to maximize its use. In fact, B2B marketing statistics show that marketers mostly tend to overwhelm leads with product information. However, they are often unable to provide shoppers with the kind of data they need to make an informed purchasing decision.

As you can see from previous B2B marketing statistics, customers don't want more content, they want better content.

For these reasons we have decided to create the First Permanent Digital Fair of the Sector. Our goal is to offer an Italian excellence, the precision mechanical workshops, the ability to advertise and promote their products, through the creation of high quality content.

Join the exhibitors of DigitalMecShow.