In your industry, as in all others, there are good customers and bad customers, and then there are those who fall between these 2 categories.

Any potential customers that exist and that you could reach should be in your contact file.

You should know them and they should know you and your company.

If you do a good job and know how to keep deals, you deserve the best customers you can have.

The solution to economic problems is always abundance.

Create an abundance of qualified, satisfied and paying prospects.

It's not impossible, there's just some work to be done.

If your company has a production potential capable of attracting a sufficient number of qualified potential customers, in Italy and in Europe, you should know for sure.

The first thing to do is work that is part of the marketing chain: an accurate survey and careful market research.

Once you are sure that you have a qualified audience, large enough, and verified in the best possible way, you would know that you have an adequate space to play the market.

The fundamental difference between you and others, for those potential customers, is the quality of your work and the ability to make it appreciated and to make you known.