Today we are witnessing a significant change in the figure of the buyer of large companies that buy in the mechanical processing sector. A real one generational change is ongoing, which is leading to a redefinition of the importance of technical skills of the buyer compared to a time.
In the past, buyers were considered the real experts within the company, equipped with a deep technical knowledge of products, raw materials, production processes, manufacturing and suppliers in the metalworking sector. They were able to accurately evaluate what to buy and which type of suppliers was the right one for the company's needs. However, with theAdvent of digitization and the evolution of corporate dynamics, we are witnessing a change in the profile of buyer, which today they tend to be less focus on appearance technicalless directly involved of realization of the piece and in the production.
This evolution represents aopportunity for workshops for develop new approaches communication and advertising. Now you can adopt one more direct communication, less focused on complex technical details, but at the same time able to accurately and incisively express what the mechanical company offers. Today it is possible promote it without weigh down the message with a too much technical terminology it is specialized.
1. The new kind of Purchasing Manager, often young and digital addicted, requires strategy of communication targeted. For example, have un website modern and intuitive becomes fundamental for the workshops that want to catch thecaution of the new buyer and provide clear and simple information on the products and services offered.
2. Also, the communication direct through commercial videos and corporate, simple but captivating, it is particularly revealed effective for capture interest of this audience. In fact, young people are increasingly oriented towards the visual use of video content and less towards textual content.
3. In parallel, it is necessary to adapt new dynamics of the digital marketing, participating in initiatives such as virtual fairs or online events. These web platforms offer aopportunity valuable for interact directly with potentials clients, present le workings engaging mechanics e provide information in-depth information on the production processes and the technologies used. The presence at these digital events therefore represents the main solution and more immediate for raggiungere effectively the public of the new buyer.
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In summary, theevolution of the profile of the buyer in the big ones companies that they buy mechanical processing requires a communication renewed and oriented to the needs of this new target. The use of digital tools, such as a modern website, video lesson Business catchy , Participation a virtual events, it is confirmed as the optimal solution to communicate effectively, promoting the workshop to the desired audience, and for create solid relationships and captivating with potentials clients.
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